© Messe Dortmund / Wolfgang Helm
Experience • Entertainment • Inspiration
Live acts, artists, productions, show elements, and creative event ideas
Here, the program becomes a genuine live experience. acts on stage, powered by memo-media, brings live entertainment to the stage and shows which artists, formats, and productions can bring emotion to events. On both days of the trade show, visitors experience a varied mix of acrobatics, comedy, magic entertainment, music, and other show formats via Silent Mode. The live performances offer not only entertainment but, above all, ideas and inspiration for your own event program.
© Messe Dortmund / Wolfgang Helm
Digital • AI • Technology
AI, EventTech, marketing, data, digitalization, tools, and best practices
Where technology meets event practice, innovation creates tangible value. The digital & events stage shows how AI, automation, digital communication, and new technologies are changing the industry. The IST-Hochschule für Management (IST University of Applied Sciences) will curate the program on the first day of the trade show, with the boe team taking over on the second day. Topics include AI in the event business, Event & Brand Experience Trends, personalization, personal branding, and current developments and practical applications in digital event work. The focus is on solutions that make events smarter, more relevant, and more impactful.
© Messe Dortmund / Wolfgang Helm
Innovation • New Business • Next Generation
Startups, new ideas, pitches, young companies, and solutions for the future
Ideas need a stage. The start-up & innovation stage brings together young companies, visionary business models, and forward-looking technologies. It focuses on solutions that rethink existing processes, develop experiences further, and show what might be possible tomorrow. Here, founders meet decision-makers, innovation meets industry practice, and entrepreneurial boldness meets new business opportunities.
© Messe Dortmund / Wolfgang Helm
Learn • Try • Apply
Interactive masterclasses, workshops, and hands-on sessions
Don’t just listen—try it out: the playground is boe’s interactive hotspot. Two masterclass areas focus on AI / Transformation and Safety & Security / Responsibility. Here, knowledge can be put to immediate use through practical sessions, specific use cases, and plenty of room for discussion. From AI and concept development to safety, security, and crowd management, the focus is on know-how you can apply to your own work. Less lecturing, more participation: the playground turns inspiration into practical experience.
© Messe Dortmund / Wolfgang Helm
© Messe Dortmund / Wolfgang Helm
People • Brands • Future
Strategy, leadership, brands, trends, experience design, and the future of live communication
The vision stage is all about visions of the future, fresh perspectives, and strategic insights. It focuses on the questions shaping tomorrow’s live communication: How do you create events with real impact? What does contemporary leadership require? How much perfection can creativity tolerate? And what can brands and experiences learn from psychology, technology, and new forms of storytelling? Keynotes, talks, and case studies offer inspiration for everyone who wants to rethink live communication and actively move the industry forward.
On Stage: Sharing Knowledge. Putting Trends in Perspective. Shaping the Future.
From leadership and brand management to AI, EventTech, and experience, through to new business models, safety and security, and creative live formats: the stages at boe international 2027 bring fresh perspectives together with in-depth expertise and practical solutions for day-to-day event work.
Innovation • New Business • Next Generation
Startups, new ideas, pitches, young companies, and solutions for the future
Ideas need a stage. The start-up & innovation stage brings together young companies, visionary business models, and forward-looking technologies. It focuses on solutions that rethink existing processes, develop experiences further, and show what might be possible tomorrow. Here, founders meet decision-makers, innovation meets industry practice, and entrepreneurial boldness meets new business opportunities.
© Messe Dortmund / Wolfgang Helm
Experience • Entertainment • Inspiration
Live acts, artists, productions, show elements, and creative event ideas
Here, the program becomes a genuine live experience. acts on stage, powered by memo-media, brings live entertainment to the stage and shows which artists, formats, and productions can bring emotion to events. On both days of the trade show, visitors experience a varied mix of acrobatics, comedy, magic entertainment, music, and other show formats via Silent Mode. The live performances offer not only entertainment but, above all, ideas and inspiration for your own event program.
© Messe Dortmund / Wolfgang Helm
© Messe Dortmund / Wolfgang Helm
© Messe Dortmund / Wolfgang Helm
Digital • AI • Technology
AI, EventTech, marketing, data, digitalization, tools, and best practices
Where technology meets event practice, innovation creates tangible value. The digital & events stage shows how AI, automation, digital communication, and new technologies are changing the industry. The IST-Hochschule für Management (IST University of Applied Sciences) will curate the program on the first day of the trade show, with the boe team taking over on the second day. Topics include AI in the event business, Event & Brand Experience Trends, personalization, personal branding, and current developments and practical applications in digital event work. The focus is on solutions that make events smarter, more relevant, and more impactful.
Learn • Try • Apply
Interactive masterclasses, workshops, and hands-on sessions
Don’t just listen—try it out: the playground is boe’s interactive hotspot. Two masterclass areas focus on AI / Transformation and Safety & Security / Responsibility. Here, knowledge can be put to immediate use through practical sessions, specific use cases, and plenty of room for discussion. From AI and concept development to safety, security, and crowd management, the focus is on know-how you can apply to your own work. Less lecturing, more participation: the playground turns inspiration into practical experience.
© Messe Dortmund / Wolfgang Helm
People • Brands • Future
Strategy, leadership, brands, trends, experience design, and the future of live communication
The vision stage is all about visions of the future, fresh perspectives, and strategic insights. It focuses on the questions shaping tomorrow’s live communication: How do you create events with real impact? What does contemporary leadership require? How much perfection can creativity tolerate? And what can brands and experiences learn from psychology, technology, and new forms of storytelling? Keynotes, talks, and case studies offer inspiration for everyone who wants to rethink live communication and actively move the industry forward.
© Messe Dortmund / Wolfgang Helm
On Stage: Sharing Knowledge. Putting Trends in Perspective. Shaping the Future.
From leadership and brand management to AI, EventTech, and experience, through to new business models, safety and security, and creative live formats: the stages at boe international 2027 bring fresh perspectives together with in-depth expertise and practical solutions for day-to-day event work.
