“Many visitors even came back to our booth several times to buy something else.”
Esther Szentirmai, Owner, LioFlor
“Everything turned out even better than we had imagined. In the end, everyone really enjoyed the fair.”
Anja Gebhardt, Deputy Collaboration Manager, SugarArt Collaboration
“The quality of the trade show was consistently very high, which is why our conclusion is clear: thoroughly positive—we’ll definitely be back.”
Steffen Kunz, Cake Engineer, SARACINO
“As a guild, we regularly conduct public bread tastings—but we’ve never experienced it in this format, as at CAKE & BAKE.”
Michael Bartilla, Managing Director, Bakers’ Guild Association WEST
“The new ‘BROT & HERZHAFT’ section was a huge hit and far exceeded our expectations. It was constantly bustling in front of the stage.”
Sebastian Marquardt, Publisher of BROT Magazine
Enie van de Meiklokjes: Sunday, March 21
Entertaining stage program (CAKE & BAKE Stage with host Madita van Hülsen)
Expanded “BREAD & SAVORY” Theme
Live Competition
Sugar art exhibition with a new theme and a lifelike fondant figure
Cake Academy by Saracino
March 20–21, 2027, Messe Dortmund
Germany’s Largest Trade Show for Cake Design and Baking
Facts about CAKE & BAKE
Europe's largest creative fair (CREATIVA) takes place at the same time as CAKE & BAKE.
Visitors can attend the fair for free with their ticket.
Following the successful launch of the BROT & HERZHAFT 2026 section, there will once again be an engaging experiential area—in collaboration with BROT magazine—dedicated to bread culture, the art of baking, and culinary enjoyment.
The section brings together selected exhibitors, an eye-catching live stage, and interactive formats that actively engage visitors. Highlights in 2027 include the sourdough exchange (free sourdough to take home), stage shows, baking demonstrations with bread sommeliers and other industry professionals, and other hands-on activities.
BROT & HERZHAFT complements the existing CAKE & BAKE concept with a rapidly growing thematic area and unlocks additional potential.
In 2027, the street performer “Bernd das Brot” will also be appearing on both days.
Europe’s largest creative trade fair (CREATIVA) takes place concurrently with CAKE & BAKE. Visitors can attend the fair free of charge with their ticket.
Following the successful launch of the BROT & HERZHAFT section in 2026, there will once again be an attractive experiential area dedicated to bread culture, the art of baking, and culinary enjoyment, organized in collaboration with BROT magazine.
The section brings together selected exhibitors, an eye-catching live stage, and interactive formats that actively engage visitors. Highlights in 2027 include the sourdough exchange (free sourdough to take home), stage shows, baking demonstrations with bread sommeliers and other industry professionals, and other hands-on activities.
BROT & HERZHAFT complements the existing CAKE & BAKE concept with a rapidly growing thematic area and unlocks additional potential. In 2027, the street performer “Bernd das Brot” will also be appearing on both days.
CAKE & BAKE traditionally takes place on the weekend of CREATIVA. Attendees can expect an audience with strong purchasing power, Germany’s largest cake competition, participants from the current season of “Das große Backen,” and a colorful and diverse supporting program.
Over 40% of visitors come from outside North Rhine-Westphalia. The average age of visitors is 36.7 years. Over 40% of visitors are curious about the offerings and the latest products.
(*Source: Gelszus CAKE & BAKE survey, March 2026)
Social Media Links
Europe's largest creative fair (CREATIVA) takes place at the same time as CAKE & BAKE.
Visitors can attend the fair for free with their ticket.
“Everything turned out even better than we had imagined. In the end, everyone really enjoyed the fair.”
Anja Gebhardt, Deputy Collaboration Manager, SugarArt Collaboration
March 20–21, 2027, Messe Dortmund
Social Media Links
Germany’s Largest Trade Show for Cake Design and Baking
Facts about CAKE & BAKE
Europe’s largest creative trade fair (CREATIVA) takes place concurrently with CAKE & BAKE. Visitors can attend the fair free of charge with their ticket.
Following the successful launch of the BROT & HERZHAFT section in 2026, there will once again be an attractive experiential area dedicated to bread culture, the art of baking, and culinary enjoyment, organized in collaboration with BROT magazine.
The section brings together selected exhibitors, an eye-catching live stage, and interactive formats that actively engage visitors. Highlights in 2027 include the sourdough exchange (free sourdough to take home), stage shows, baking demonstrations with bread sommeliers and other industry professionals, and other hands-on activities.
BROT & HERZHAFT complements the existing CAKE & BAKE concept with a rapidly growing thematic area and unlocks additional potential. In 2027, the street performer “Bernd das Brot” will also be appearing on both days.
CAKE & BAKE traditionally takes place on the weekend of CREATIVA. Attendees can expect an audience with strong purchasing power, Germany’s largest cake competition, participants from the current season of “Das große Backen,” and a colorful and diverse supporting program.
Over 40% of visitors come from outside North Rhine-Westphalia. The average age of visitors is 36.7 years. Over 40% of visitors are curious about the offerings and the latest products.
(*Source: Gelszus CAKE & BAKE survey, March 2026)
“As a guild, we regularly conduct public bread tastings—but we’ve never experienced it in this format, as at CAKE & BAKE.”
Michael Bartilla, Managing Director, Bakers’ Guild Association WEST
“The quality of the trade show was consistently very high, which is why our conclusion is clear: thoroughly positive—we’ll definitely be back.”
Steffen Kunz, Cake Engineer, SARACINO
“Many visitors even came back to our booth several times to buy something else.”
Esther Szentirmai, Owner, LioFlor
“The new ‘BROT & HERZHAFT’ section was a huge hit and far exceeded our expectations. It was constantly bustling in front of the stage.”
Sebastian Marquardt, Publisher of BROT Magazine
Following the successful launch of the BROT & HERZHAFT 2026 section, there will once again be an engaging experiential area—in collaboration with BROT magazine—dedicated to bread culture, the art of baking, and culinary enjoyment.
The section brings together selected exhibitors, an eye-catching live stage, and interactive formats that actively engage visitors. Highlights in 2027 include the sourdough exchange (free sourdough to take home), stage shows, baking demonstrations with bread sommeliers and other industry professionals, and other hands-on activities.
BROT & HERZHAFT complements the existing CAKE & BAKE concept with a rapidly growing thematic area and unlocks additional potential.
In 2027, the street performer “Bernd das Brot” will also be appearing on both days.
Enie van de Meiklokjes: Sunday, March 21
Entertaining stage program (CAKE & BAKE Stage with host Madita van Hülsen)
Expanded “BREAD & SAVORY” Theme
Live Competition
Sugar art exhibition with a new theme and a lifelike fondant figure
Cake Academy by Saracino
