Ann-Kathrin Spanke
Project Assistant
Tel: +49 231 1204 900
Mail: motorraeder@messe-dortmund.de
Annika Bader
Project Manager
Tel: +49 231 1204 900
Mail: motorraeder@messe-dortmund.de
Martin Timpe
Project Manager
Tel: +49 231 1204 900
Mail: motorraeder@messe-dortmund.de
Calculate Your Exhibition Space Individually
Plan your participation flexibly and transparently with our booth price calculator. Put together your ideal booth layout and get an instant overview of your costs.
Register Your Booth Now
Get started in just a few steps and become part of Motorräder Dortmund 2027. Register directly online through our exhibitor portal.
Community, Newcomers & Casual visitors
From motorbike clubs and young motorbike enthusiasts to families and leisure visitors: this target group is looking for inspiration, interaction and shared experiences. They help create the lively atmosphere at the trade fair, expand brands’ reach and form the customer base of tomorrow.
Prospective Buyers & Returnees
Whether it’s their first motorbike, an upgrade or a return to two wheels – this target group uses the motor show as a key platform for gathering information and making decisions. Personal advice, hands-on product experiences and the chance to directly compare different brands and offers are what matter most to them.
Motorcycle Enthusiasts & Active Riders
The core audience of Motorräder Dortmund: experienced motorcyclists, touring enthusiasts, and passionate bikers with a strong interest in new models, accessories, apparel, and technology. They actively seek out information on new products, compare offers, and often make specific purchasing decisions.
This is where you'll reach your target group
Motorräder Dortmund brings together the entire motorcycle industry with a highly engaged and affluent target audience. Here, international brands, dealers, accessory suppliers, tour operators, associations, and clubs connect with true motorcycle enthusiasts—from experienced riders and active motorcycle clubs to those returning to the sport, as well as families and the next generation of the scene.
Visitors arrive with a clear passion for motorcycling and a strong willingness to buy and learn. Take advantage of this opportunity to let visitors experience your products and new releases firsthand, establish valuable customer contacts, and gain first-hand insight into the needs of your target audience. Whether it’s trying on gear, test-sitting a bike, or taking a test ride—Motorräder Dortmund brings products to life and creates the ideal conditions for purchasing decisions, sustained sales success, and long-term brand loyalty.
MOTORRÄDER DORTMUND
04. – 07. MARCH 2027, TRADE FAIR DORTMUND
The platform for your trade fair success
Motorräder Dortmund is THE motorcycle trade show in the German-speaking world and the leading gathering place for the entire motorcycle community. Under the motto “START YOUR SEASON,” it kicks off the new motorcycle season every year and brings together international brands, dealers, and vendors with tens of thousands of enthusiastic motorcycle fans.
As a central industry platform, Motorräder Dortmund brings together the full diversity of the motorcycle world—from motorcycles and accessories to apparel and travel, all the way to technology and lifestyle. Here, personal connections are forged, authentic product experiences are shared, and valuable customer and business contacts are made.
The platform for your trade show success: The unique combination of personal interaction, live product presentations, and genuine enthusiasm creates the ideal conditions for bringing brands to life, generating qualified leads, and strengthening sales in the long term.
5 Halls
25 Brands
300 Exhibitors
Stage Program, Shows, TEST & RIDE Area
102.000 Visitors
What the exhibitors at Motorräder Dortmund have to say
Value proposition
448€
This is the average amount spent by a visitor who makes a purchase or places an order at the trade fair
89%
of exhibitors reach their key target audiences
8 out of 10
Visitors have specific intentions to make a purchase or place an order whilst on site
76%
of exhibitors expect to see good post-exhibition business as a result of the discussions they held with serious prospective customers during the event
9 out of 10
visitors plan to return to Motorräder Dortmund – a clear indication of lasting connections, long-term customer loyalty and repeat business.
87%
of visitors rate the variety of products and services on offer positively – the ideal foundation for successful business deals.
Start your trade fair success now – as an exhibitor at Motorräder Dortmund 2027
Do you have questions about participating? The Motorräder Dortmund team will guide you every step of the way—from your initial inquiry to a successful trade show appearance.
Contact Information & Who to Contact
Lars Gummersbach
Project Director
Tel: +49 231 1204 900
Mail: motorraeder@messe-dortmund.de
Social Media Links
Ann-Kathrin Spanke
Project Assistant
Tel: +49 231 1204 900
Mail: motorraeder@messe-dortmund.de
Annika Bader
Project Manager
Tel: +49 231 1204 900
Mail: motorraeder@messe-dortmund.de
Martin Timpe
Project Manager
Tel: +49 231 1204 900
Mail: motorraeder@messe-dortmund.de
Register Your Booth Now
Get started in just a few steps and become part of Motorräder Dortmund 2027. Register directly online through our exhibitor portal.
Motorcycle Enthusiasts & Active Riders
The core audience of Motorräder Dortmund: experienced motorcyclists, touring enthusiasts, and passionate bikers with a strong interest in new models, accessories, apparel, and technology. They actively seek out information on new products, compare offers, and often make specific purchasing decisions.
Motorräder Dortmund brings together the entire motorcycle industry with a highly engaged and affluent target audience. Here, international brands, dealers, accessory suppliers, tour operators, associations, and clubs connect with true motorcycle enthusiasts—from experienced riders and active motorcycle clubs to those returning to the sport, as well as families and the next generation of the scene.
Visitors arrive with a clear passion for motorcycling and a strong willingness to buy and learn. Take advantage of this opportunity to let visitors experience your products and new releases firsthand, establish valuable customer contacts, and gain first-hand insight into the needs of your target audience. Whether it’s trying on gear, test-sitting a bike, or taking a test ride—Motorräder Dortmund brings products to life and creates the ideal conditions for purchasing decisions, sustained sales success, and long-term brand loyalty.
This is where you'll reach your target group
87%
of visitors rate the variety of products and services on offer positively – the ideal foundation for successful business deals.
Value proposition
Lars Gummersbach
Project Director
Tel: +49 231 1204 900
Mail: motorraeder@messe-dortmund.de
Social Media Links
Prospective Buyers & Returnees
Whether it’s their first motorbike, an upgrade or a return to two wheels – this target group uses the motor show as a key platform for gathering information and making decisions. Personal advice, hands-on product experiences and the chance to directly compare different brands and offers are what matter most to them.
Do you have questions about participating? The Motorräder Dortmund team will guide you every step of the way—from your initial inquiry to a successful trade show appearance.
Contact Information & Who to Contact
9 out of 10
visitors plan to return to Motorräder Dortmund – a clear indication of lasting connections, long-term customer loyalty and repeat business.
8 out of 10
Visitors have specific intentions to make a purchase or place an order whilst on site
89%
der Aussteller erreichen Ihre wichtigsten Zielgruppen
448€
This is the average amount spent by a visitor who makes a purchase or places an order at the trade fair
76%
of exhibitors expect to see good post-exhibition business as a result of the discussions they held with serious prospective customers during the event
Stage Program, Shows, TEST & RIDE Area
Start your trade fair success now – as an exhibitor at Motorräder Dortmund 2027
Calculate Your Exhibition Space Individually
Plan your participation flexibly and transparently with our booth price calculator. Put together your ideal booth layout and get an instant overview of your costs.
What the exhibitors at Motorräder Dortmund have to say
MOTORRÄDER DORTMUND
04. – 07. MARCH 2027, TRADE FAIR DORTMUND
The platform for your trade fair success
102.000 Visitors
300 Exhibitors
25 Brands
5 Halls
Motorräder Dortmund is THE motorcycle trade show in the German-speaking world and the leading gathering place for the entire motorcycle community. Under the motto “START YOUR SEASON,” it kicks off the new motorcycle season every year and brings together international brands, dealers, and vendors with tens of thousands of enthusiastic motorcycle fans.
As a central industry platform, Motorräder Dortmund brings together the full diversity of the motorcycle world—from motorcycles and accessories to apparel and travel, all the way to technology and lifestyle. Here, personal connections are forged, authentic product experiences are shared, and valuable customer and business contacts are made.
The platform for your trade show success: The unique combination of personal interaction, live product presentations, and genuine enthusiasm creates the ideal conditions for bringing brands to life, generating qualified leads, and strengthening sales in the long term.
Community, Newcomers & Casual visitors
From motorbike clubs and young motorbike enthusiasts to families and leisure visitors: this target group is looking for inspiration, interaction and shared experiences. They help create the lively atmosphere at the trade fair, expand brands’ reach and form the customer base of tomorrow.
