Ann-Kathrin Spanke
Project Assistant
Tel: +49 231 1204 900
Mail: motorraeder@messe-dortmund.de
Annika Bader
Project Manager
Tel: +49 231 1204 900
Mail: motorraeder@messe-dortmund.de
Martin Timpe
Project Manager
Tel: +49 231 1204 900
Mail: motorraeder@messe-dortmund.de
Calculate your stand costs
Plan your participation with flexibility and transparency using our stand price calculator. Choose the space that works for you and get an immediate overview of your costs.
Register your stand
Get your participation under way in just a few steps and join MOTORRÄDER DORTMUND 2027. Register online through our exhibitor portal.
Community, next generation & experience seekers
From motorcycle clubs and young two-wheel fans to families and leisure visitors, this audience comes for inspiration, conversation and shared experiences. They bring energy to the show, extend brand reach and represent the customers of tomorrow.
Buyers & returning riders
Whether they are choosing their first motorcycle, changing models or getting back on two wheels, these visitors use the show to research and make decisions. Personal advice, hands-on product experiences and the chance to compare different brands and offers are all important to them
Motorcycle enthusiasts & active riders
At the heart of MOTORRÄDER DORTMUND are experienced riders, touring fans and passionate bikers with a strong interest in new models, accessories, apparel and technology. They come to find out what is new, compare options and make considered buying decisions..
Meet your audience
MOTORRÄDER DORTMUND brings the motorcycle industry together with a highly engaged audience that is ready to buy. International brands, dealers, accessory suppliers, tour operators, associations and clubs meet genuine motorcycle enthusiasts — from experienced riders and active motorcycle clubs to returning riders, families and the next generation of the scene.
Visitors share a clear passion for motorcycling and come ready to research and buy. Put your products and latest releases in their hands, build valuable customer relationships and get first-hand insight into what your audience wants. Whether visitors are trying on gear, taking a seat on a bike or heading out for a test ride, MOTORRÄDER DORTMUND makes products tangible — helping inform purchase decisions, drive sales and build lasting brand loyalty.
4 – 7 March 2027 · Messe Dortmund
Your platform for a successful show
MOTORRÄDER DORTMUND is the leading motorcycle trade show in the German-speaking market and a key meeting place for the motorcycle community. Under the banner START YOUR SEASON, it kicks off the riding season each year, bringing international brands, dealers and service providers together with tens of thousands of motorcycle enthusiasts.
As a central platform for the industry, MOTORRÄDER DORTMUND showcases every part of the motorcycle world — from bikes and accessories to apparel, touring, technology and lifestyle. It is where people meet face to face, experience products first-hand and make valuable customer and business connections.
The combination of personal conversations, live product demonstrations and genuine enthusiasm gives you the ideal setting to put your brand in the spotlight, generate qualified leads and support long-term sales growth.
5 halls
25 motorcycle brands
300 exhibitors
Stage programme · Shows · TEST & RIDE area
102,000 visitors
What exhibitors say about MOTORRÄDER DORTMUND
Why exhibit?
448€
is the average amount spent at the show by a visitor who makes a purchase or places an order.
89%
of exhibitors reach their key target groups.
8 in 10
visitors have a specific intention to buy or place an order at the show.
76%
of exhibitors expect good post-show business, based on conversations with serious prospects during the event.
9 in 10
visitors plan to return to MOTORRÄDER DORTMUND — a clear sign of lasting connections, customer loyalty and repeat business.
87%
of visitors rate the range of products and services positively — a strong foundation for doing business.
Make your show a success — exhibit at MOTORRÄDER DORTMUND 2027
Questions about exhibiting? The MOTORRÄDER DORTMUND team is here to support you personally, from your first enquiry through to a successful show.
Your contacts
Lars Gummersbach
Project Director
Tel: +49 231 1204 900
Mail: motorraeder@messe-dortmund.de
Social Media Links
Published by:
MOTORRÄDER DORTMUND
Messe Dortmund GmbH
Strobelallee 45
44139 Dortmund
motorraeder-dortmund.de/en
Ann-Kathrin Spanke
Project Assistant
Tel: +49 231 1204 900
Mail: motorraeder@messe-dortmund.de
Annika Bader
Project Manager
Tel: +49 231 1204 900
Mail: motorraeder@messe-dortmund.de
Martin Timpe
Project Manager
Tel: +49 231 1204 900
Mail: motorraeder@messe-dortmund.de
Register your stand
Get your participation under way in just a few steps and join MOTORRÄDER DORTMUND 2027. Register online through our exhibitor portal.
Motorcycle enthusiasts & active riders
At the heart of MOTORRÄDER DORTMUND are experienced riders, touring fans and passionate bikers with a strong interest in new models, accessories, apparel and technology. They come to find out what is new, compare options and make considered buying decisions..
MOTORRÄDER DORTMUND brings the motorcycle industry together with a highly engaged audience that is ready to buy. International brands, dealers, accessory suppliers, tour operators, associations and clubs meet genuine motorcycle enthusiasts — from experienced riders and active motorcycle clubs to returning riders, families and the next generation of the scene.
Visitors share a clear passion for motorcycling and come ready to research and buy. Put your products and latest releases in their hands, build valuable customer relationships and get first-hand insight into what your audience wants. Whether visitors are trying on gear, taking a seat on a bike or heading out for a test ride, MOTORRÄDER DORTMUND makes products tangible — helping inform purchase decisions, drive sales and build lasting brand loyalty.
Meet your audience
87%
of visitors rate the range of products and services positively — a strong foundation for doing business.
Why exhibit?
Lars Gummersbach
Project Director
Tel: +49 231 1204 900
Mail: motorraeder@messe-dortmund.de
Social Media Links
Published by:
MOTORRÄDER DORTMUND
Messe Dortmund GmbH
Strobelallee 45
44139 Dortmund
motorraeder-dortmund.de/en
Buyers & returning riders
Whether they are choosing their first motorcycle, changing models or getting back on two wheels, these visitors use the show to research and make decisions. Personal advice, hands-on product experiences and the chance to compare different brands and offers are all important to them
Questions about exhibiting? The MOTORRÄDER DORTMUND team is here to support you personally, from your first enquiry through to a successful show.
Your contacts
9 in 10
visitors plan to return to MOTORRÄDER DORTMUND — a clear sign of lasting connections, customer loyalty and repeat business.
8 in 10
visitors have a specific intention to buy or place an order at the show.
89%
der Aussteller erreichen Ihre wichtigsten Zielgruppen
448€
is the average amount spent at the show by a visitor who makes a purchase or places an order.
76%
of exhibitors expect good post-show business, based on conversations with serious prospects during the event.
Stage programme · Shows · TEST & RIDE area
Make your show a success — exhibit at MOTORRÄDER DORTMUND 2027
Calculate your stand costs
Plan your participation with flexibility and transparency using our stand price calculator. Choose the space that works for you and get an immediate overview of your costs.
What exhibitors say about MOTORRÄDER DORTMUND
4 – 7 March 2027 · Messe Dortmund
Your platform for a successful show
102,000 visitors
300 exhibitors
25 motorcycle brands
5 halls
MOTORRÄDER DORTMUND is the leading motorcycle trade show in the German-speaking market and a key meeting place for the motorcycle community. Under the banner START YOUR SEASON, it kicks off the riding season each year, bringing international brands, dealers and service providers together with tens of thousands of motorcycle enthusiasts.
As a central platform for the industry, MOTORRÄDER DORTMUND showcases every part of the motorcycle world — from bikes and accessories to apparel, touring, technology and lifestyle. It is where people meet face to face, experience products first-hand and make valuable customer and business connections.
The combination of personal conversations, live product demonstrations and genuine enthusiasm gives you the ideal setting to put your brand in the spotlight, generate qualified leads and support long-term sales growth.
Community, next generation & experience seekers
From motorcycle clubs and young two-wheel fans to families and leisure visitors, this audience comes for inspiration, conversation and shared experiences. They bring energy to the show, extend brand reach and represent the customers of tomorrow.
