Ann-Kathrin Spanke
Project Assistant
Tel:
+49 231 1204 900
Mail: motorraeder@messe-dortmund.de

Annika Bader

Project Manager
Tel:
+49 231 1204 900
Mail: motorraeder@messe-dortmund.de

Martin Timpe

Project Manager
Tel:
+49 231 1204 900
Mail: motorraeder@messe-dortmund.de

Calculate your stand costs

Plan your participation with flexibility and transparency using our stand price calculator. Choose the space that works for you and get an immediate overview of your costs.

→ Go to stand price calculator

Register your stand


Get your participation under way in just a few steps and join MOTORRÄDER LEIPZIG 2027. Register online through our exhibitor portal.

→ Go to stand registration

Community, next generation & experience seekers

From motorcycle clubs and young two-wheel fans to families and leisure visitors, this audience comes for inspiration, conversation and shared experiences. They bring energy to the show, extend brand reach and represent the customers of tomorrow.

Prospective buyers & returning riders

Whether they are choosing their first motorcycle, changing models or getting back on two wheels, these visitors use the show to research and make decisions. Personal advice, hands-on product experiences and the chance to compare different brands and offers are all important to them.

Motorcycle enthusiasts & active riders

At the heart of MOTORRÄDER LEIPZIG are experienced riders, touring fans and passionate bikers with a strong interest in new models, accessories, apparel and technology. They come to find out what is new, compare options and often make concrete buying decisions.

Meet your audience

MOTORRÄDER LEIPZIG brings the motorcycle industry together with a highly engaged audience that is ready to buy. International brands, dealers, accessory suppliers, tour operators, associations and clubs meet genuine motorcycle enthusiasts — from experienced riders and active motorcycle clubs to returning riders, families and the next generation of the scene.

Visitors share a clear passion for motorcycling and come ready to research and buy. Put your products and latest releases in their hands, build valuable customer relationships and get first-hand insight into what your audience wants. Whether visitors are trying on gear, taking a seat on a bike or buying on the spot, MOTORRÄDER LEIPZIG makes products tangible — helping inform purchase decisions, drive sales and build lasting brand loyalty.

START YOUR SEASON

6 – 8 February 2027 · Messe LEIPZIG

Your platform for a successful show

MOTORRÄDER LEIPZIG is the leading motorcycle trade show in central Germany and a key meeting place for the motorcycle community. Under the banner START YOUR SEASON, it kicks off the riding season each year, bringing international brands, dealers and service providers together with tens of thousands of motorcycle enthusiasts.

As a central platform for the industry, MOTORRÄDER LEIPZIG showcases every part of the motorcycle world — from bikes and accessories to apparel, touring, technology and lifestyle. It is where people meet face to face, experience products first-hand and make valuable customer and business connections.

The combination of personal conversations, live product demonstrations and genuine enthusiasm gives you the ideal setting to put your brand in the spotlight, generate qualified leads and support long-term sales growth.

100 exhibitors

Shows · Demonstrations · Workshops

60,000 visitors

What exhibitors say about MOTORRÄDER LEIPZIG

Why exhibit?

Reach a wide audience

MOTORRÄDER LEIPZIG benefits from excellent accessibility and a wide catchment area. Each year, visitors travel to the show from Germany, Poland and Czechia, giving your brand strong visibility across the region and beyond.

8 in 10

visitors plan to return to MOTORRÄDER LEIPZIG — a clear sign of lasting connections, customer loyalty and repeat business.

7 in 10

visitors have a specific intention to buy or place an order.

82%

of visitors rate the range of products and services positively — a strong foundation for doing business.

Make your show a success — exhibit at MOTORRÄDER LEIPZIG 2027

Plan your participation with flexibility and transparency using our stand price calculator. Choose the space that works for you and get an immediate overview of your costs.

Your contacts

Lars Gummersbach

Project Director
Tel:
+49 231 1204 900
Mail: motorraeder@messe-dortmund.de

Social Media Links

Ann-Kathrin Spanke
Project Assistant
Tel:
+49 231 1204 900
Mail: motorraeder@messe-dortmund.de

Annika Bader

Project Manager
Tel:
+49 231 1204 900
Mail: motorraeder@messe-dortmund.de

Martin Timpe

Project Manager
Tel:
+49 231 1204 900
Mail: motorraeder@messe-dortmund.de

Register your stand


Get your participation under way in just a few steps and join MOTORRÄDER LEIPZIG 2027. Register online through our exhibitor portal.

→ Go to stand registration

Motorcycle enthusiasts & active riders

At the heart of MOTORRÄDER LEIPZIG are experienced riders, touring fans and passionate bikers with a strong interest in new models, accessories, apparel and technology. They come to find out what is new, compare options and often make concrete buying decisions.

MOTORRÄDER LEIPZIG brings the motorcycle industry together with a highly engaged audience that is ready to buy. International brands, dealers, accessory suppliers, tour operators, associations and clubs meet genuine motorcycle enthusiasts — from experienced riders and active motorcycle clubs to returning riders, families and the next generation of the scene.

Visitors share a clear passion for motorcycling and come ready to research and buy. Put your products and latest releases in their hands, build valuable customer relationships and get first-hand insight into what your audience wants. Whether visitors are trying on gear, taking a seat on a bike or buying on the spot, MOTORRÄDER LEIPZIG makes products tangible — helping inform purchase decisions, drive sales and build lasting brand loyalty.

Meet your audience

82%

of visitors rate the range of products and services positively — a strong foundation for doing business.

Why exhibit?

Lars Gummersbach

Project Director
Tel:
+49 231 1204 900
Mail: motorraeder@messe-dortmund.de

Social Media Links

Prospective buyers & returning riders

Whether they are choosing their first motorcycle, changing models or getting back on two wheels, these visitors use the show to research and make decisions. Personal advice, hands-on product experiences and the chance to compare different brands and offers are all important to them.

Plan your participation with flexibility and transparency using our stand price calculator. Choose the space that works for you and get an immediate overview of your costs.

Your contacts

7 in 10

visitors have a specific intention to buy or place an order.

Reach a wide audience

MOTORRÄDER LEIPZIG benefits from excellent accessibility and a wide catchment area. Each year, visitors travel to the show from Germany, Poland and Czechia, giving your brand strong visibility across the region and beyond.

8 in 10

visitors plan to return to MOTORRÄDER LEIPZIG — a clear sign of lasting connections, customer loyalty and repeat business.

Shows · Demonstrations · Workshops

Make your show a success — exhibit at MOTORRÄDER LEIPZIG 2027

Calculate your stand costs

Plan your participation with flexibility and transparency using our stand price calculator. Choose the space that works for you and get an immediate overview of your costs.

→ Go to stand price calculator

What exhibitors say about MOTORRÄDER LEIPZIG

6 – 8 February 2027 · Messe LEIPZIG

Your platform for a successful show

START YOUR SEASON

60,000 visitors

100 exhibitors

MOTORRÄDER LEIPZIG is the leading motorcycle trade show in central Germany and a key meeting place for the motorcycle community. Under the banner START YOUR SEASON, it kicks off the riding season each year, bringing international brands, dealers and service providers together with tens of thousands of motorcycle enthusiasts.

As a central platform for the industry, MOTORRÄDER LEIPZIG showcases every part of the motorcycle world — from bikes and accessories to apparel, touring, technology and lifestyle. It is where people meet face to face, experience products first-hand and make valuable customer and business connections.

The combination of personal conversations, live product demonstrations and genuine enthusiasm gives you the ideal setting to put your brand in the spotlight, generate qualified leads and support long-term sales growth.

Community, next generation & experience seekers

From motorcycle clubs and young two-wheel fans to families and leisure visitors, this audience comes for inspiration, conversation and shared experiences. They bring energy to the show, extend brand reach and represent the customers of tomorrow.