Ann-Kathrin Spanke
Project Assistant
Tel: +49 231 1204 900
Mail: motorraeder@messe-dortmund.de
Annika Bader
Project Manager
Tel: +49 231 1204 900
Mail: motorraeder@messe-dortmund.de
Martin Timpe
Project Manager
Tel: +49 231 1204 900
Mail: motorraeder@messe-dortmund.de
Calculate Your Exhibition Space Individually
Plan your participation flexibly and transparently with our booth price calculator. Put together your ideal booth layout and get an instant overview of your costs.
Register Your Booth Now
Get started in just a few steps and become part of Motorräder Leipzig 2027. Register directly online through our exhibitor portal.
Community, newcomers & casual visitors
From motorcycle clubs and young motorcycle enthusiasts to families and casual visitors: This target audience is looking for inspiration, interaction, and shared experiences. It shapes the lively atmosphere of the trade show, expands brands’ reach, and represents the customers of tomorrow.
Prospective Buyers & Returning Bikers
Whether it’s their first motorcycle, an upgrade, or a return to two wheels — this target audience uses the trade show as a key platform for gathering information and making decisions. Personalized advice, hands-on product experiences, and the ability to directly compare different brands and offers are what matter most to them.
Motorcycle Enthusiasts & Active Riders
The heart of MOTORRÄDER LEIPZIG: Experienced motorcyclists, touring enthusiasts, and passionate bikers with a strong interest in new models, accessories, apparel, and technology. They seek out specific information on new products, compare offers, and often make concrete purchasing decisions.
This is where you'll reach your target group
MOTORRÄDER LEIPZIG brings together the entire motorcycle industry with a highly engaged and affluent target audience. Here, international brands, dealers, accessory suppliers, tour operators, associations, and clubs connect with true motorcycle enthusiasts—from experienced riders and active motorcycle clubs to those returning to the sport, as well as families and the next generation of the scene.
Visitors come with a clear passion for motorcycling and a strong willingness to buy and learn. Take advantage of this opportunity to let visitors experience your products and new releases firsthand, establish valuable customer contacts, and gain first-hand insight into the needs of your target audience. Whether it’s trying on gear, test-riding a bike, or making a purchase right on the spot—MOTORRÄDER LEIPZIG brings products to life and creates the ideal conditions for purchasing decisions, sustained sales success, and long-term brand loyalty.
MOTORRÄDER LEIPZIG
06 – 08 FEBRUARY 2027, TRADE FAIR LEIPZIG
The Platform for Your Trade Show Success
MOTORRÄDER LEIPZIG is THE motorcycle trade show in Central Germany and thus the leading gathering place for the entire motorcycle community. Under the motto “START YOUR SEASON,” it kicks off the new motorcycle season every year and brings together international brands, dealers, and vendors with tens of thousands of enthusiastic motorcycle fans.
As a central industry platform, MOTORRÄDER LEIPZIG brings together the full diversity of the motorcycle world—from motorcycles and accessories to apparel and travel, all the way to technology and lifestyle. Here, personal connections are forged, authentic product experiences are shared, and valuable customer and business contacts are made. The platform for your trade show success: The unique combination of personal interaction, live product presentations, and genuine enthusiasm creates the ideal conditions for bringing brands to life, generating qualified leads, and strengthening sales in the long term.
100 EXIBITORS
Numerous Shows, Demonstrations & Workshops
60.000 VISITORS
Here's what the exhibitors at the Leipzig Motorcycle Show have to say
Value proposition
Maximum Reach
MOTORRÄDER LEIPZIG stands out for its excellent accessibility and large catchment area. Visitors from Germany, Poland, and the Czech Republic attend MOTORRÄDER LEIPZIG every year. This guarantees you high visibility.
8 out of 10
Visitors are planning to return to MOTORRÄDER LEIPZIG—a clear sign of lasting connections, long-term customer loyalty, and repeat business.
7 out of 10
of visitors express concrete intentions to buy or place an order on-site—a strong boost to your sales
82%
of visitors rate the variety of offerings positively—the ideal foundation for successful business deals.
Start your trade show success now - as an exhibitor at Motorräder Leipzig 2027
Do you have questions about participating? The Motorräder Leipzig team will guide you every step of the way -from your initial inquiry to a successful trade show appearance.
Contact Information & Who to Contact
Lars Gummersbach
Project Director
Tel: +49 231 1204 900
Mail: motorraeder@messe-dortmund.de
Social Media Links
Publisher
Motorräder Leipzig
Messe Dortmund GmbH
Strobelallee 45
44139 Dortmund
motorraeder-leipzig.de /en
Ann-Kathrin Spanke
Project Assistant
Tel: +49 231 1204 900
Mail: motorraeder@messe-dortmund.de
Annika Bader
Project Manager
Tel: +49 231 1204 900
Mail: motorraeder@messe-dortmund.de
Martin Timpe
Project Manager
Tel: +49 231 1204 900
Mail: motorraeder@messe-dortmund.de
Register Your Booth Now
Get started in just a few steps and become part of Motorräder Leipzig 2027. Register directly online through our exhibitor portal.
Motorcycle Enthusiasts & Active Riders
The heart of MOTORRÄDER LEIPZIG: Experienced motorcyclists, touring enthusiasts, and passionate bikers with a strong interest in new models, accessories, apparel, and technology. They seek out specific information on new products, compare offers, and often make concrete purchasing decisions.
MOTORRÄDER LEIPZIG brings together the entire motorcycle industry with a highly engaged and affluent target audience. Here, international brands, dealers, accessory suppliers, tour operators, associations, and clubs connect with true motorcycle enthusiasts—from experienced riders and active motorcycle clubs to those returning to the sport, as well as families and the next generation of the scene.
Visitors come with a clear passion for motorcycling and a strong willingness to buy and learn. Take advantage of this opportunity to let visitors experience your products and new releases firsthand, establish valuable customer contacts, and gain first-hand insight into the needs of your target audience. Whether it’s trying on gear, test-riding a bike, or making a purchase right on the spot—MOTORRÄDER LEIPZIG brings products to life and creates the ideal conditions for purchasing decisions, sustained sales success, and long-term brand loyalty.
This is where you'll reach your target group
82%
of visitors rate the variety of offerings positively—the ideal foundation for successful business deals.
Value proposition
Lars Gummersbach
Project Director
Tel: +49 231 1204 900
Mail: motorraeder@messe-dortmund.de
Social Media Links
Publisher
Motorräder Leipzig
Messe Dortmund GmbH
Strobelallee 45
44139 Dortmund
motorraeder-leipzig.de /en
Prospective Buyers & Returning Bikers
Whether it’s their first motorcycle, an upgrade, or a return to two wheels — this target audience uses the trade show as a key platform for gathering information and making decisions. Personalized advice, hands-on product experiences, and the ability to directly compare different brands and offers are what matter most to them.
Do you have questions about participating? The Motorräder Leipzig team will guide you every step of the way -from your initial inquiry to a successful trade show appearance.
Contact Information & Who to Contact
7 out of 10
of visitors express concrete intentions to buy or place an order on-site—a strong boost to your sales
Maximum Reach
MOTORRÄDER LEIPZIG stands out for its excellent accessibility and large catchment area. Visitors from Germany, Poland, and the Czech Republic attend MOTORRÄDER LEIPZIG every year. This guarantees you high visibility.
8 out of 10
Visitors are planning to return to MOTORRÄDER LEIPZIG—a clear sign of lasting connections, long-term customer loyalty, and repeat business.
Numerous Shows, Demonstrations & Workshops
Start your trade show success now - as an exhibitor at Motorräder Leipzig 2027
Calculate Your Exhibition Space Individually
Plan your participation flexibly and transparently with our booth price calculator. Put together your ideal booth layout and get an instant overview of your costs.
Here's what the exhibitors at the Leipzig Motorcycle Show have to say
MOTORRÄDER LEIPZIG
06 – 08 FEBRUARY 2027, TRADE FAIR LEIPZIG
The Platform for Your Trade Show Success
60.000 VISITORS
100 EXIBITORS
MOTORRÄDER LEIPZIG is THE motorcycle trade show in Central Germany and thus the leading gathering place for the entire motorcycle community. Under the motto “START YOUR SEASON,” it kicks off the new motorcycle season every year and brings together international brands, dealers, and vendors with tens of thousands of enthusiastic motorcycle fans.
As a central industry platform, MOTORRÄDER LEIPZIG brings together the full diversity of the motorcycle world—from motorcycles and accessories to apparel and travel, all the way to technology and lifestyle. Here, personal connections are forged, authentic product experiences are shared, and valuable customer and business contacts are made. The platform for your trade show success: The unique combination of personal interaction, live product presentations, and genuine enthusiasm creates the ideal conditions for bringing brands to life, generating qualified leads, and strengthening sales in the long term.
Community, newcomers & casual visitors
From motorcycle clubs and young motorcycle enthusiasts to families and casual visitors: This target audience is looking for inspiration, interaction, and shared experiences. It shapes the lively atmosphere of the trade show, expands brands’ reach, and represents the customers of tomorrow.
